Doug co-founded Altus Alliance. His work connects go-to-market strategy, sales execution and practical AI adoption, drawing on experience in direct sales, channels and digital programs.
Areas of expertise
GTM execution
Sales productivity
AI adoption
Questions you might bring
How can we translate a go-to-market plan into a practical sales operating rhythm?
What should we learn from win-loss patterns before changing our approach?
Where could AI help our sales team without distracting from customer work?
