Skip to content
← Back to advisors

VEN advisor

Lara McKeithan

Founder, Pier

Seed-stage B2B marketing and positioning

Lara founded Pier, a marketing agency for seed-stage B2B companies. Her background includes startup content, marketing programs and supporting underrepresented founders through Transparent Collective.

Lara McKeithan

Areas of expertise

  • B2B marketing
  • Positioning
  • Startup content

Questions you might bring

  • How can a seed-stage B2B company choose a clear audience and position?
  • Which marketing activities deserve our limited time before we hire a full team?
  • How can content connect customer needs with the story we tell investors?