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VEN advisor

Shanti Punukollu

Managing Partner, Velix Group

Positioning and go-to-market strategy

Shanti is a managing partner at Velix Group. Her background spans engineering at Microsoft and Amazon, company founding and advising teams on positioning, go-to-market and growth plans.

Shanti Punukollu

Areas of expertise

  • Market positioning
  • Go-to-market strategy
  • Growth planning

Questions you might bring

  • How can we sharpen our positioning before expanding the go-to-market plan?
  • Which assumptions connect our engineering choices with customer demand?
  • How can we build a growth plan that reflects the constraints of our company stage?