Sessions · Advisor session
Why Your Funnel Is Leaking
Monday, May 4, 2026 · 12–1 PM PDT
This session has ended.
About this session
Every seed-stage business that's getting traffic is losing out on valuable customers due to a few key errors. When you're wearing seventeen hats, those leaks are easy to miss. Sometimes you just need a fresh set of eyes and that "oh, duh!" moment. In this session we'll come ready with four diagnostic questions (Each founder comes ready to answer four questions: Where does your traffic come from? What does a visitor see first when they land? What are you asking them to do? And what percentage actually do it?) and walk through funnel best practices to help each founder pinpoint what's broken and walk away with tangible, specific fixes to improve conversion rates.
Key Sub-Topics:
- Conversion rate optimization
- ICP messaging
- Website optimization
- Traffic sources and channel fit
- Call to action strategy
- Trust and social proof
- Funnel analytics and tracking
Hosting this session
Lara McKeithan
Founder & CEO, Pier
Lara McKeithan is the founder of Pier, a startup marketing agency for seed-stage B2B founders. She has spent 15 years in the SF startup ecosystem working with 50+ companies whose clients have collectively raised $250M+ in venture capital. She is also Program Director at Transparent Collective, where she leads programs for underrepresented founders navigating venture capital. Previously Content Lead at 500 Global and mentor at Techstars and MassChallenge.rr
Next step
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Share what you’re working through. If your company qualifies, we’ll reply personally within 24 hours.
For companies that have raised at least $1M from venture firms.