Sessions · Speaker session
The Right Story for the Right Sale: A founder's guide to win customers, investors, and talent
Thursday, June 25, 2026 · 4–6 PM PDT
This session has ended.
About this session
Selling your vision and product to potential investors, customers, and talent is mission-critical to your company's survival. Whether you're pitching a round, landing a design partner, or convincing a great engineer to take a risk on you, your storytelling abilities determine whether those conversations connect and convert.
In this session, public speaking and storytelling coach Tre Balchowsky breaks down the elements of story, and provides frameworks for the three sales every early-stage founder has to win.
If you're building something technical, you already know how to speak the language of precision. This session is about learning when and how to shift toward accessibility and connection so that the people on the other side of the table understand, believe, and say yes.
Hosting this session
Tre Balchowsky
Business Storytelling Consultant, Balchowsky Consulting
Tre Balchowsky is a public speaking and storytelling coach who works with founders and executives to help them translate complex ideas and technology into stories that move people to action.
She has coached clients through talks for TED and AWS re:Invent, high-stakes investor pitches, and the kind of early customer events that determine whether a company finds traction or stalls out. Her clients have closed significant funding rounds, built loyal audiences, and landed the talent they needed to grow, often by learning what a story actually is and how to tell one with confidence.
With a background spanning Fortune 100 companies, major tech firms, and experimental labs, Tre brings a practitioner's eye to the gap between what technical founders know and what their audiences can hear.n
Next step
Have a question behind the session?
Share what you’re working through. If your company qualifies, we’ll reply personally within 24 hours.
For companies that have raised at least $1M from venture firms.