Sessions · Advisor session
Building Your AI for GTM: Session 2 with Lawrence Coburn
Thursday, October 22, 2026 · 12–1 PM PDT
About this session
Most go-to-market teams have tried AI tools. Far fewer have AI woven into how they actually prospect, research accounts, follow up, and keep the CRM clean. This session is about closing that gap.
Lawrence Coburn has been building AI products since 2022, starting with Ambient, a secure AI note-taker and "chief of staff." Lawrence now co-leads Legible, a consultancy that helps companies become AI-native through executive training, AI strategy, hands-on automation builds, and fractional Head of AI engagements, and will share what has worked (and failed) inside real GTM teams.
You'll learn:
How to spot the highest-value GTM workflows to hand to AI first
What a practical AI stack for sales and marketing looks like today
How to go from a one-off prompt to an automation your team relies on
How to roll it out so people actually adopt it
Bring your stickiest GTM problem. There will be time for Q&A.
Hosting this session
Lawrence Coburn
Co-founder & CEO, Legible
I'm a four time founder, currently working on Ambient.us, a Shared Brain for AI-Native Teams.
Previously, I founded DoubleDutch (market leader for mobile event apps, acquired by Cvent in 2019), twine (a leader in remote work connectivity software), and RateItAll (the first consumer UGC site on the Internet).
Outside of work, you can find me in San Francisco’s Mission District with my wife and daughter, playing competitive basketball in the gyms and parks of San Francisco, or on a bike.
Next step
Have a question behind the session?
Share what you’re working through. If your company qualifies, we’ll reply personally within 24 hours.
For companies that have raised at least $1M from venture firms.