Sessions · Speaker session
Drilling down from Product-Market Fit to Pain-Solution Fit
Thursday, January 9, 2025 · 4–7 PM PST
This session has ended.
About this session
You see a big market out there for your product? Great. Let's get more specific and talk through some examples of how customers want your expertise to help solve their problem - and how they don't care how you deliver that expertise: via software, templates, how-to guides, consulting, or AI.
Agenda
8–8:30 AM PST
Arrive and Check In
Connect with fellow attendees before the event kicks off—arrive on time to make valuable connections and start building relationships that could accelerate your founder journey.
8:30–9 AM PST
Featured Speaker: Eric Browne
You see a big market out there for your product? Great. Let's get more specific and talk through some examples of how customers want your expertise to help solve their problem - and how they don't care how you deliver that expertise: via software, templates, how-to guides, consulting, or AI.
9–9:40 AM PST
Group Session 1: Go-To-Market Strategies
What types of different go-to-market strategies have you experienced? Which ones worked? Why? What were the pros and cons of each?
9:40–10:20 AM PST
Group Session 2: Whole Product Deployment
How do you productize the white glove service you provide to your early customers? (e.g. help tips or videos in the onboarding process, getting started guides, usage gamification, feature discovery, payment UX, etc). Which methods worked, and which didn't?
10:20–11 AM PST
Group Session 3: Sales Acceleration
Once you find a stable base of customers for your offering, how do you successfully accelerate your sales? When and how do you apply marketing to fuel the funnel?
Hosting this session
Eric Browne
CoFounder of Smartsheet and recognized product expert.
Eric spent 20+ years helping two startups go from 0 to $100M+ in revenue and successful IPOs. The first used a traditional enterprise sales approach and the second, Smartsheet, was a product-led growth SaaS company. As Smartsheet co-founder his main role was building out the product management and UX design teams. He's experienced first hand the challenges and opportunities of direct user acquisition, selling to mid-market buyers and acquiring enterprise customers.
Next step
Find support beyond the session.
Have a question before applying? Tell us what you’re working through. If your company qualifies, we’ll reply personally within 24 hours.
For companies that have raised at least $1M from venture firms.