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Navigating the Space between Vision and Execution

Wednesday, February 5, 2025 · 4–7 PM PST

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About this session

Building a successful company requires both clear vision and strong execution.  The two are inextricably linked, and a perpetual cycle of test-learn-adapt is the key to ensuring that each reinforces and amplifies the other. Karl has had an exceptional career leading companies to successful outcomes, so find out how he does it.

Agenda

  1. 8–8:30 AM PST

    Arrive and Check In

    Connect with fellow attendees before the event kicks off—arrive on time to make valuable connections and start building relationships that could accelerate your founder journey.

  2. 8:30–9 AM PST

    Featured Speaker: Karl Siebrecht

    Building a successful company requires both clear vision and strong execution. The two are inextricably linked, and a perpetual cycle of test-learn-adapt is the key to ensuring that each reinforces and amplifies the other.

  3. 9–9:40 AM PST

    Group Session 1: Corporate Vision

    What makes a compelling vision? What have you seen work and not work? How can it be best used in practice?

  4. 9:40–10:20 AM PST

    Group Session 2: Operational Excellence

    What are best practices around creating continuous learning mechanisms, either before or after finding product/market fit? How do you find and maintain operational excellence?

  5. 10:20–11 AM PST

    Group Session 3: Goal Setting

    What have you seen work well for setting and managing progress against goals/objectives? OKRs? input/output metrics? other?

Karl Siebrecht

Hosting this session

Karl Siebrecht

Founder of Flexe

Karl is a seasoned technology executive, with leadership experience in both startups and large, global corporations. Prior to co-founding his current company, Flexe, Karl was CEO of AdReady, a Seattle-based advertising technology company. He is also a founding Board member of EnergySavvy, a SaaS-based solution for energy efficiency management. Previously, Karl was President of Atlas at aQuantive, before its $6B acquisition by Microsoft, and earlier in his career he was a Manager at Bain & Company in Boston and a Diving Officer in the U.S. Navy.

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