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SOC 2 for Startups: What to Do First, What It Costs, and What Auditors Look For

Tuesday, November 3, 2026 · 11 AM–12 PM PST

About this session

SOC 2 is quickly becoming a requirement in enterprise sales. A larger customer asks for your report, and suddenly you need to understand controls, auditors, tooling and timelines, usually while still running the company.

In this facilitated Q&A, Marcus French from KBF, whose team runs SOC 2 audits and issues SOC 2 reports, walks through how the process actually works and what you can do now to get through it with as little pain as possible.

Topics may include:

  • What should we prioritize first, and what can wait?

  • Type 1 or Type 2: which one do we need, and when?

  • Which tooling (e.g. Vanta, Drata) makes sense at an early stage?

  • How long does it realistically take, and what does it cost?

  • What do auditors actually look for, and what are the most common mistakes?

Format

  • Each founder introduces themselves: name, company and their specific question

  • Marcus gives a short overview of the SOC 2 process

  • Open Q&A around the founders' questions

Please come with one concrete question about your SOC 2 process. What founders share stays in the room.

Why attend

  • Know what to tackle first, and what can wait, before a customer asks for your SOC 2 report
  • Decide between Type 1 and Type 2, and when each makes sense
  • Get realistic numbers on timeline and cost, straight from a team that runs the audits
  • Bring your own questions, in a small room built for a real conversation

Hosting this session

Marcus French

KBF

Marcus French works with KBF's SOC 2 team, which runs SOC 2 audits and issues SOC 2 reports for growing companies.

Next step

Have a question behind the session?

Share what you’re working through. If your company qualifies, we’ll reply personally within 24 hours.

For companies that have raised at least $1M from venture firms.