Start with the work your company needs to do. You can use more than one reading path, and different leaders on the same team may start in different places.
VEN selected the linked Playbooks and wrote the reading order and planning prompts. Each Playbook identifies its own recorded sessions or practitioner writing.
Customers buy, but growth still depends on a few people
Section titled “Customers buy, but growth still depends on a few people”You are working out which customers to pursue, how to support sellers and what you can promise to deliver. Start with Making growth more predictable. Use Leading the executive team when hiring or delegation affects that work.
Functional leaders need to deliver one company plan
Section titled “Functional leaders need to deliver one company plan”Sales, marketing, product, finance and people leaders own different commitments. Your next decision may concern a missed target, an unclear handoff or two teams competing for the same resources. Start with Running against the plan, then review Product priorities and delivery or Retaining and expanding customers.
More teams or markets compete for resources
Section titled “More teams or markets compete for resources”You need to compare investments, coordinate delivery and keep commitments to customers and the board visible. Start with Capital, runway and the board. Use AI and the business model when a proposed technology change affects costs, pricing or how the team works.
Browse by decision
Section titled “Browse by decision”- Running against the plan: review a target, the evidence behind it and the changes your team will make.
- Leading the executive team: clarify ownership, management capacity and the work a leader takes on.
- Making growth more predictable: connect customer choice, sales qualification, forecast evidence and coaching.
- Retaining and expanding customers: examine customer use, unresolved problems and the basis for a renewal or expansion.
- Product priorities and delivery: review customer requests, commitments and delivery constraints.
- Capital, runway and the board: connect resources to milestones and prepare a financing or board decision.
- AI and the business model: assess a workflow, pricing change or claimed data advantage.
Find a relevant VEN session
Section titled “Find a relevant VEN session”When a VEN session lists a numbered stage, the accompanying ARR range describes annual recurring revenue. Read the revenue range alongside the topic and company situation described. Funding round, revenue and team size each provide context; bring the decision you need to make.
Browse VEN sessions for the discussion and access details. The reading paths above help you prepare; a listing’s revenue band does not prescribe how your company should operate.